The Federal Trade Commission is proposing ‘Do Not Track’ legislation similar to the ‘Do Not Call’ legislation that attempted to stop cold callers in the United States. Some marketing firms are tracking your personal movements across multiple websites, regardless of what they say. When you get a telephone marketing call from a company just a few minutes after you land on their home page, it’s hard to pretend otherwise. Continue reading “Can the FTC really stop tracking?”
It may be a response to economics, or it may just be a fashion trend. Product design is going simple. As an example, let’s look at Tom’s of Maine toothpaste line of products. They used to have very colorful boxes. The different colors made it easy to locate your preferred flavor on the shelf faster. I always looked for the purple box for the Fennel-flavored Propolis & Myrrh Anti-plaque toothpaste. Today, I went in to find the box and it was gone. It took me a few seconds, but I saw that all the boxes were now all the same layout and same color, but each sporting a slightly different color photo of whatever flavor they are. The emphasis is taken off ‘antiplaque’ and ‘natural’ and put on ‘propolis & myrrh’. Continue reading “Product Layout and Design Is Going Simple.”
I was recently in a dentist’s waiting room reading a library book. A couple walks in and notifies the receptionist they are their for their cleaning appointments. They sat down to wait as well and take out their iPads, with their matching black neoprene sleeves and begin amusing themselves, oddly together and separately. I suppose that would be no different from me reading my book. I probably wouldn’t have noticed, except the guy had his audio ‘haptic’ feedback noises set to ‘on’. Continue reading “iPWNage”
Unless I’m mistaken, this is the first time Google has used a modern commercial entity as part of their search engine ‘doodle’. I remember when they did a doodle for Popeye, but that was a 115th birthday celebration of the original cartoonist who created Popeye. Scooby-Doo, the original TV cartoon is currently owned by Cartoon Network, which presumeably would have to have given permission for its use. I have to wonder if Google got paid to do this one. The show has full-time ‘Halloweenish’ atmosphere, and CN acquired it last April. I can’t see them missing the opportunity to ‘punch up’ their new acquisition on October 31.
I recently got an email from my friend warning about pending doom coming from a computer virus. There’s a copy of it in the blockquote below.
Of course it didn’t say NON-APPLE-PIE EATER, but instead something more controversial. The actual content of any chain spam is immaterial. What’s more important to the original poster is the goal of getting as many people to propagate useless information as possible. It was done this time by pairing fear of computer viruses with hate language and a command to disseminate the spam to as many people as possible, even to those who have already received it in an effort to make sure your friends ‘don’t get infected’. Continue reading “Chain Spam Etiquette”