Unless I’m mistaken, this is the first time Google has used a modern commercial entity as part of their search engine ‘doodle’. I remember when they did a doodle for Popeye, but that was a 115th birthday celebration of the original cartoonist who created Popeye. Scooby-Doo, the original TV cartoon is currently owned by Cartoon Network, which presumeably would have to have given permission for its use. I have to wonder if Google got paid to do this one. The show has full-time ‘Halloweenish’ atmosphere, and CN acquired it last April. I can’t see them missing the opportunity to ‘punch up’ their new acquisition on October 31.