Tom’s Toothpaste – Take two, they’re small…

Tom's Toothpaste - Take two, they're small...I like Tom’s toothpaste, but like so many other products, the parameters that make the product what it is seem to change every six months. In a previous story, I showed how Tom’s had simplified their design from Serif fonts and difficult-to-produce imagery to mostly sans-serif, less wording and less graphics on the front of the tube. But now they’ve gone to plastic tubing instead of metal tubing – which I preferred – and they’ve gone from 6.0 ounces to a 5.5 ounces per tube. Continue reading “Tom’s Toothpaste – Take two, they’re small…”

Improving Google News – Can it i-happen?

MG Siegler writes on TechCrunch.com comparing Google News with other tech news venues. He suggests that algorithms alone are not enough to make decisions about what actually is news and what is stale. His comment about re-bloggers getting purposed before the original story shows just how stale the information really is. But I have to go a couple steps further than Siegler. The most important thing to remember about the ‘sci/tech’ section of google news is that it’s supposed to encompass science and tech. Grouping them together in one section is akin to smaller book stores grouping science-fiction and horror together. They really are separate entities with a blurry overlap. Continue reading “Improving Google News – Can it i-happen?”

Product Layout and Design Is Going Simple.

Tom's Toothpaste - Packaging ChangeIt may be a response to economics, or it may just be a fashion trend. Product design is going simple. As an example, let’s look at Tom’s of Maine toothpaste line of products. They used to have very colorful boxes. The different colors made it easy to locate your preferred flavor on the shelf faster. I always looked for the purple box for the Fennel-flavored Propolis & Myrrh Anti-plaque toothpaste. Today, I went in to find the box and it was gone. It took me a few seconds, but I saw that all the boxes were now all the same layout and same color, but each sporting a slightly different color photo of whatever flavor they are. The emphasis is taken off ‘antiplaque’ and ‘natural’ and put on ‘propolis & myrrh’. Continue reading “Product Layout and Design Is Going Simple.”

iPWNage

iPad - Sounds that say 'Notice Me!'I was recently in a dentist’s waiting room reading a library book. A couple walks in and notifies the receptionist they are their for their cleaning appointments. They sat down to wait as well and take out their iPads, with their matching black neoprene sleeves and begin amusing themselves, oddly together and separately. I suppose that would be no different from me reading my book. I probably wouldn’t have noticed, except the guy had his audio ‘haptic’ feedback noises set to ‘on’. Continue reading “iPWNage”