I like Tom’s toothpaste, but like so many other products, the parameters that make the product what it is seem to change every six months. In a previous story, I showed how Tom’s had simplified their design from Serif fonts and difficult-to-produce imagery to mostly sans-serif, less wording and less graphics on the front of the tube. But now they’ve gone to plastic tubing instead of metal tubing – which I preferred – and they’ve gone from 6.0 ounces to a 5.5 ounces per tube. Continue reading “Tom’s Toothpaste – Take two, they’re small…”
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