Bajan Clam Chowder

Bajan Clam ChowderThere’s Boston – a creamy white potato-based chowder, and Manhattan – a red tomato-based chowder. Now, there’s a new alternative: Bajan Clam Chowder. Instead of potatoes, we’re using the more flavorful Boniato root – a tropical member of the sweet potato family that tastes like roasted chestnuts. We’re also using other tropical flavors that might make some of us think about vacationing in Barbados for the winter. Continue reading “Bajan Clam Chowder”

Can the FTC really stop tracking?

Can the FTC really stop tracking?The Federal Trade Commission is proposing ‘Do Not Track’ legislation similar to the ‘Do Not Call’ legislation that attempted to stop cold callers in the United States. Some marketing firms are tracking your personal movements across multiple websites, regardless of what they say. When you get a telephone marketing call from a company just a few minutes after you land on their home page, it’s hard to pretend otherwise. Continue reading “Can the FTC really stop tracking?”

Product Layout and Design Is Going Simple.

Tom's Toothpaste - Packaging ChangeIt may be a response to economics, or it may just be a fashion trend. Product design is going simple. As an example, let’s look at Tom’s of Maine toothpaste line of products. They used to have very colorful boxes. The different colors made it easy to locate your preferred flavor on the shelf faster. I always looked for the purple box for the Fennel-flavored Propolis & Myrrh Anti-plaque toothpaste. Today, I went in to find the box and it was gone. It took me a few seconds, but I saw that all the boxes were now all the same layout and same color, but each sporting a slightly different color photo of whatever flavor they are. The emphasis is taken off ‘antiplaque’ and ‘natural’ and put on ‘propolis & myrrh’. Continue reading “Product Layout and Design Is Going Simple.”

iPWNage

iPad - Sounds that say 'Notice Me!'I was recently in a dentist’s waiting room reading a library book. A couple walks in and notifies the receptionist they are their for their cleaning appointments. They sat down to wait as well and take out their iPads, with their matching black neoprene sleeves and begin amusing themselves, oddly together and separately. I suppose that would be no different from me reading my book. I probably wouldn’t have noticed, except the guy had his audio ‘haptic’ feedback noises set to ‘on’. Continue reading “iPWNage”