The Federal Trade Commission is proposing ‘Do Not Track’ legislation similar to the ‘Do Not Call’ legislation that attempted to stop cold callers in the United States. Some marketing firms are tracking your personal movements across multiple websites, regardless of what they say. When you get a telephone marketing call from a company just a few minutes after you land on their home page, it’s hard to pretend otherwise.
What happens on member sites? Amazon constantly tempts me to look at stuff I’ve already looked at, knowing I’ll be likely to go back if it’s made available on my screen. What if I don’t want them to do that? What happens on sites like New York Times and Facebook, where companies like quantserve, doubleclick and revsci are constantly tracking our every move? More questions than answers… If current legal methods of tracking are disallowed, I’m curious what the next tracking method will be and whether it will cause marketers to push further into what amounts to digital stalking. At this point I have more questions than answers.